Hi everyone! I’m Finola, and I wanted to write to you all to share my experience of working with my college’s Communications Team this academic year. I have had great fun furthering my Marketing & Digital Communications skills, through producing a variety of social media content for Homefield College’s accounts (Facebook, Instagram & LinkedIn), as well as blog posts on topics such as Social Anxiety, Safer Internet Day and Employer Encounters for the website.
In addition to this, I have learnt lots of new design skills including how to use Canva (to create simple but impactful graphics), Meta Business Suite (to schedule Facebook & Instagram posts), WordPress (to upload and edit website content), LinkedIn (to promote the College and the work we do) successfully and navigate Mail Chimp to create Bulletin Articles for the ‘Homefield Happenings’ News Bulletin that gets emailed out to students, parents, and carers.
My confidence has soared in lots of areas of Marketing, but my stand out progression area has definitely been accessibility. I now have a clearer understanding of how to adapt content for those with impairments and other disabilities. Whereas, when I first started, I wasn’t aware of how to change content to make it easier for other to digest / see. Brand guidelines and contrasting font and background colours are the first thing I think of now! I am still learning about which are the best colour combinations to use when, but I have a big awareness of its importance now!
Some of my placement highlights have been getting to develop my strong narrative voice even more, and adapting my written words to suit a range of audiences. It has been really informative for me to learn how I can use content and then repurpose it, because I am usually just used to just writing a new piece for each task I’m set. Shadowing the professional photographer that came to shoot some images for our website a few weeks ago was also really enjoyable, as I was shown tips and tricks for how to capture the best images / videos just using my iPhone camera, as well as having the opportunity to shoot a slow-motion video that I used to create an Instagram Reel with.
I have been challenged to push my creative boundaries even further and loved being able to have a part in the College’s social media presence. It has been a learning curve for me in some areas, but on the whole, it has been amazing! So much so, that I have applied and got an interview for a Digital Communications Apprentice position at the College & have been offered some paid work over the summer within that team, which I’m really looking forward to doing.
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- This article was written by the Homefield College Karten Centre
- Featured in the Karten Summer 2022 Newsletter
- This article is listed in the following subject areas: Centre News